Why I Create | Branded Content

Adobe

OBJECTIVE

Adobe asked us to profile three Brooklyn artists and ask them why they create. We explore their inspirations, their process and demonstrate how the Adobe software suite is a part of that process.

PUTTING THE PUZZLE TOGETHER

In less than a month, we took the project from conception to fruition. We started by identifying the artists - a musician, a creative technologist and a choreographer - and arranging studio visits for interviews and B-Roll. For an impactful finale, we wanted to show the artists coming together in the physical world as a culmination of their digital collaboration. So, we produced a real-life performance event with an audience at the old Factory Studios in Williamsburg, Brooklyn. We felt, too, became a part of the creative jam session - improvising and dancing with our cameras.

FINAL PRODUCT

The series was launched in tandem with the release of the Adobe Creative Cloud. The real-life multi-disciplinary performance that we produced for the final episode was facilitated by this new tool for collaboration by Adobe.

Co-produced and directed with Wesley Wingo