Toyota Grand Highlander WebXR

Create an interactive virtual tour of the Grand Highlander - inside & out.

For maximum reach and to avoid making users download a native app, we decided to run this augmented reality experience on mobile web browsers.

The activation was developed with threejs, eliminating the need for any costly recurring subscription charges.

We integrated analytics across the board so that our client, AdTheorent, could measure comprehensive engagement.

The final product included an animated fly-through the vehicle, interactive virtual tour with hotspots and an augmented reality view out the window.