Tropicana Metaverse - Journey of the Juice

 OBJECTIVE

It can be years before some Tropicana employee ever visit a manufacturing facility.

Video & photos don’t do it justice, so we created an immersive experience to showcase the Journey of the Juice so that Tropicana newcomers & seasoner veterans alike, can gain a greater understanding of how it the juice gets squeezed.

PUTTING THE PUZZLE TOGETHER

We filmed 8K stereoscopic 360 video at fruit sorting, processing and bottling in Florida, California and New Jersey - from the orange groves to the train yard and a highly mechanized distribution facility.

FINAL PRODUCT

The content we shot & edited was incorporated into the interactive Tropicana Metaverse - a key company-wide orientation and sales enablement tool.