Video post-production is where the “magic” happens. It’s where you put two distinct moments in time to create narrative. The whole becomes greater than the sum of its parts - story emerges.
The seasoned post-production team lead by Sam Baumel have spent countless hours at editing bays over the years, manipulating each frame of footage in every way imaginable to produce compelling video productions.
Film & Video Post-Production Services in New York, Miami, Los Angeles, Las Vegas, San Francisco, Washington DC, Philadelphia and Boston.
Here’s a list of video post-production services: Video Editing, Music Licensing, Music Scoring, Sound Mixing, Sound Design, Transcoding, Archival Digitization, Color Grading, Color Correction, Visual Effects, Title Design, Typography, Motion Graphics, Animation, Voiceover, ADR, Dynamic Revisions & Feedback Process, CGI, 2D/3D, Captions & Subtitles.
A full description of each video post-production service is provided below.
+ Video Editing
Video Editing is the organization and manipulation of video shots. It is used to present video content in film, television production as well as in any form of video advertising. Many of the same techniques employed in 2D video editing are also used to edit 360 video.
+ Music Licensing
Music Licensing involves obtaining the permitted use of copyrighted music. Its intent is to be certain the owners of all copyrights of any musical work will be compensated for certain uses of their work. Any person who purchases the license has limited rights to use that work in specific media channels, regions and period of time.
+ Music Scoring
The score forms part of the film’s soundtrack, which also usually includes pre-existing music, dialogue and sound effects, and comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to enhance the dramatic narrative and visuals.
+ Sound Design
Sound Design is the art of creating sound effects and ambient audio elements. It is used in a variety of disciplines such as theatre, filmmaking, television production, sound recording and reproduction, video game development, radio, live performances and others. A touch of subtle, quality sound design can make a video product feel polished and professional.
+ Sound Mixing
Sound Mixing is a process of blending together several sound sources electrically using a mixing console. These sounds could include voices and pre-recorded music or other materials.
+ Transcoding
Transcoding is a direct digital-to-digital modification of one encoding to another such as video data files, audio files, or character encoding. Processing footage into the proper format for efficient editing can be the key to quickly turning around a video product. Video file format resolutions, bitrates and codecs should all be considered in advance of the production to ensure a smooth post-production process.
+ Archival Digitization
Archival Digitization is taking an analogue item or physical object, such as a VHS tape, piece of art, photographs, a map, correspondences, or papers from an old collection and creating high resoltuion photo scans - transferring the visual assets to a digital media file.
+ Color Correction & Color Grading
Color Correction & Color Grading is a process used for motion pictures, videos or still photos to improve the appearance of an image for its presentation on different devices in an assortment of environments.
By making some adjustments to any or some of the color, contrast, black level, saturation, detail and white points, you can change a photo and make an incredible difference to a scene.
+ Visual Effects
Visual Effects or Special FX combine digital and optical effects to create creatures, animals, environments, & inanimate objects which look realistic. Capturing these visuals with traditional recording techniques would be very expensive, time-consuming or in most cases virtually impossible with a camera. By using computer generated imagery (CGI) visual effects are more accessible to filmmakers now than when practical effects were atandard practice. However, practical effects can still be employed in order to achieve a more tactile or stop-motion aesthetic.
+ Title Design & Typography
Title Design is a term descriptive of the craft of motion picture title sequences or lower-thirds in documentaries. This has always been a crucial part of any motion picture since the dawn of film. It was originally a stagnant piece of artwork called title art which slowly evolved into its own art form.
Typography is an art of arranging the composition of text to make the written language legible, readable and visually appealing when it is displayed.
This involves selecting the proper line spacing, font style and size, as well as line lengths. Typography also applies to the style, arrangement, and appearance of the letters, numbers and symbols created in this process.
+ Subtitles & Captions
Subtitles are text usually printed at the bottom of a film, television program or video. The text is taken from the transcript dialogue. Subtitles may also be a translation of a foreign language, or even the dialogue of the same language with added information to aid deaf or hard of hearing viewers to follow what is happening in the program or film.
In the age of social media, subtitles have become particularly important for reaching a wider audience as many people view content on mobile devices without audio enabled. Thereofre, the inclusion of subtitles in videos is now critically important to conveying the narrative of many videos.
+ 2D & 3D + Monoscopic & Stereoscopic
2D/3D refers to the actual dimensions in any computer workspace. Anything that is 2D is flat using the horizontal and vertical dimensions (X&Y) such as a regular photograph, or a piece of paper.
This image has only two dimensions and when you turn it to its side it becomes a line. 3D brings in the depth dimension (Z) to your image which allows you to rotate and get different perspectives from different angles. 3D also may refer to stereoscopic imagery in which the images presented to each eye are slightluy displaced (by about 20 degrees)- appearing as they would individualy to human eyes if observed in physical reality.
Virtual reality and augmented reality content can be displayed as monoscopic (2D) or stereoscopic (3)
+ Motion Graphics
Motion Graphics are bits of animated or digital footage which give you the vision of motion or turning which are usually mixed with some form of audio for use with multimedia projects. Motion graphics are usually shown by electronic media technology but may also be shown by manual powered technology. (e.g. stroboscope, zoetrope, flipbook)
+ Animation & Motion Graphics
Animation is a method where pictures are made to appear as moving images. When animation techniques were first developed, images were drawn or painted by hand on transparent sheets so that they could be photographed and viewed on film. With today’s technology and the technological advancements available for film, most animations are made with CGI. The computer animation of 3D animation is very detailed while the 2D animation aersthetic is still used for stylistic reasons, and faster real-time renderings.
Some other animation methods employ stop motion technique with objects, puppets & the manipulation of clay figures. Motion graphics are usually shown by electronic media technology but may also be shown by manual powered technology such as stroboscope, zoetrope or flipbook.
+ Voice Over
Voice Over is a production technique where a voice which is not a part of the narrative is used in radio, television production, film making, theatre and other presentations.
The voiceover may be read by a special voice talent or by someone who appears somewhere else in the production. Synchronous dialogue, where the voiceover narrates the action which takes place at the same time, remains the most common voiceover technique. Asynchronous is also used in cinema, which is usually pre recorded and placed over the top of a film or video as well as being used for documentaries or the news.
+ ADR
Automated Dialogue Replacement is the process of re-recording the original actors dialogue after the filming to improve the quality of the audio or to reflect dialogue changes.
ADR may also be used to remove production noises such as equipment noise, traffic, wind or other environmental sounds. There may be changes to the original lines which were recorded or perhaps an accent needed to be corrected.
Perhaps an actor’s comedic timing was off or there was a misspoken line or some foul language which was not caught during filming which needs to be redone.
+ Dynamic Rivisions & Feedback
Dynamic collaborative video software, such as Wipster, is used to provide feedback between editors, directors, agencies and clients. Tools like Wipster allow viewers to annotate a video in a particular area of the frame, with time-specific notes. The annotations form comment threads that make the roganziation of revision requests more clear and easier to manage.
+ CGI
Computer Generated Imagery is applying computer graphics to contribute to and create images in video games, art, films, television programming, commercials, videos, and printed media. These scenes are most commonly used to create 3D computer graphic scenes or special effects in film and television.
+ 360 Video Stitching
Video stitching is a process used by to create 360 video. Video recorded with multiple lenses is stitched together by software. The video may be captured by a VR camera or a traditional camera via nodal capture technique. The software identifies areas from different lenses shot simultaneously that contains overlapping components. These footage is assembled with an algorithm to create a new equirectangular file with 2:1 aspect ratio, like a mercator projection map. The resulting 360 video file can be played back within a VR headset, on a computer or mobile phone appearing as a spherical video.